Free book promotion – is it worth it?
My personal bestseller, The Redemption, has been out for a couple of years. Through a myriad of advertising (Amazon ads, Facebook boosts on my author page, Twitter posts, and FB posts on my personal page, I’d cracked just under 500 sales and 22 Amazon reviews (17 on Goodreads). Tons of effort but still not bad.
So I figured what the heck, I’ll try a free Kindle download promotion. Decided to limit it to a three day period over a weekend. (It’s no longer free…just showing one of the ads.)
Pushed out a few FB posts and tweets about the upcoming free period. Nothing too exotic. I didn’t use any of the free-book-distribution help sites ubiquitous on the Web.
First day, a Friday, gave away a whopping TWO copies. Can’t tell you how bummed I was. But Saturday, I tallied just under 600! copies. Sunday fell off to just under a hundred more. So roughly 700 more people had my first book in hand (on Kindle), a couple of hundred more than all I sold.
I was pretty pumped about it, but the benefit is yet to be derived. I wonder:
- How many people will read it?
- How many will leave a review?
- Are these readers different than my core readership?
- How many just download anything free and rarely read any of it?
What will be a success in my mind? I’m not looking for much. Maybe ten more reviews at some point. A few readers who buy my newer books (not sure how I will know). Maybe a few more FB fans.
So I’ll wait and see. Will let you know in a few months if it was worth it…